Home » HR and Marketing: POWER PARTNERS by Patricia Nazemetz
HR and Marketing: POWER PARTNERS Patricia Nazemetz

HR and Marketing: POWER PARTNERS

Patricia Nazemetz

Published August 7th 2012
ISBN :
Kindle Edition
252 pages
Enter the sum

 About the Book 

HR and Marketing have transformed themselves into disciplines with a strategic voice. Now its time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest inMoreHR and Marketing have transformed themselves into disciplines with a strategic voice. Now its time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nations top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization.Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach todays talent pool. Its also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.For HR executives and frontline leaders- Power up your talent acquisition and retention- Inspire loyalty, commitment and 110% effort- Drive talent strategy that adds direct business valueFor Marketing professionals- Make your brand a talent magnet- Engage employees that can reflect the brand- Build customer loyaltyFor Corporate leaders- Attract the talent that fuels business strategy- Align employees with business goals- Create your competitive advantage