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Customer Loyalty: A Guide for Time Travellers Sionade Robinson

Customer Loyalty: A Guide for Time Travellers

Sionade Robinson

Published March 3rd 2006
ISBN : 9781403997630
Hardcover
256 pages
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 About the Book 

The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. TheyMoreThe authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.